Background - how it came together
Buzzacott is a long-standing PCD Club member and collaborator on content for our community in the UK-US tax & accounting field.
They had previously made video content with us and wanted to engage PCD Media to produce content at an upcoming London event.
They wanted to have David Bell conduct the conversation in an interview style based on a pre-approved script due to the technical nature of the content.
Objectives
We were to produce a long-form interview and a series of short clips based on scripted content produced by Buzzacott.
We recorded the interview during the afternoon ahead of the PCD London November 2024 dinner, which was to be attended by two Buzzacott colleagues.
PCD would promote and distribute the interviews and clips to our network of members in the UK and overseas.
Solutions
We conveniently recorded the content at the PCD London venue on the event's afternoon. David agreed on the script in advance with the Buzzacott team.
The two guests from Buzzacott had plenty of time to record the key messages they wanted to capture.
We delivered the content for approval to their marketing team and made it available for them to share on her website and social channels.
We shared the content on social media to promote their services to the PCD community.
Benefits
Buzzacott created some valuable video assets on a key change in UK tax law in a timely and cost-effective manner.
We raised their profile among the PCD community, increasing the likelihood of new introductions at future events.