In 2024, PCD Media is bringing you FILM WITH US. This is the opportunity to create content with us in various international private wealth hubs including London, Manchester, Jersey, Guernsey, Isle of Man, Geneva, Zurich & Dubai.  In today's digital age, video content has become a key part of effective marketing and communication strategies for businesses and organisations. From engaging clients to showcasing new products/services. Our latest product offers a range of invaluable benefits that can elevate your brand. Let's explore the key factors that make professional video production valuable for businesses: Cost-Effective Solutions Professional-quality video assets are not easy to produce, and hiring a team of experts can often be expensive. However, services like FILM WITH US with the team at PCD Media offer a cost-effective solution by providing a crew that is already on location and ready to go, with more than enough equipment to capture your story. This streamlined approach significantly reduces production costs while maintaining high-quality standards, ensuring that your investment in video production delivers maximum value. Portable studio Tailored Media Style One of the strengths of professional video production is its ability to tailor the media style to suit your specific needs. Whether you require scripted clips, interview-style content or explainer videos, we professionals can help you craft a message that resonates with your clients through video. The clarity and impact that video brings to your communication strategy must be balanced, making it an essential tool for reaching and engaging customers effectively. Market Knowledge and Expertise We bring a wealth of industry knowledge and expertise to every location. With years of experience in various sectors including finance, marketing, design and photography, we understand the importance of aligning your content with your brand's objectives and the message you want to give off. This market knowledge allows us to create compelling videos that captivate viewers and enhance your brand's reputation and credibility.  Strategic Marketing Tactics Video content can significantly increase your visibility and engagement, especially when shared across social channels. We will incorporate your branding into the videos, strengthen brand awareness and drive traffic to your website and social media channels, ultimately boosting your SEO efforts! Expertise, Equipment, and Quality PCD Media created FILM WITH US, as we have the skills and tools to produce high-quality videos with excellent production values. We understand how to structure content visually, consider technical aspects such as aspect ratios and video resolutions, and ensure accessibility across different platforms, maximising the reach and impact of your content. We’ve been filming our clients for years and they love the results! In conclusion, professional video production is a powerful asset for businesses or individuals looking to enhance marketing and communication strategies. Does this sound like you? From cost-effective solutions to strategic marketing tactics investing in professional video production can propel your business to new heights of success.  T o learn more about how we can help you create compelling content, get in touch today or book a call with a member of our team here Film with Us . Check out our podcast 'PCDcast' on Spotify - to get more tips. https://open.spotify.com/show/5gD290dGQpbv7VYYU8iPqk?si=b2a55de077654162

Whether it’s a conference or seminar, a milestone celebration or networking dinner perhaps, when planning a successful event there are a myriad of details to consider. Among these considerations, one question stands out as pivotal in preserving the essence and memories of your special occasion: Have you booked a professional photographer? High quality photos not only help with content for press coverage and engagement on social media but they are also invaluable for promoting your future events. In this blog, we will cover 3 thoughts about why a professional photographer should be a key member of your event team. 1. Brand Representation  At PCD Media we believe that your brand is the most important investment your business can make and professional photos will reflect positively on this. A photographer worth their salt would put their creative preferences aside and ensure that photographs taken are consistent in style and align with your event branding.  Professional photography will help differentiate your event from others in your industry by providing unique and visually appealing images that showcase your company’s brand and values. Top tip: Get in touch early It’s music to our ears when event planners get in touch with us early as it gives us the opportunity to do our best work. If you can, work up an event photography brief which can include background information, goals, deliverables, reference imagery, creative direction and a style guide. 2. If you don't capture it, it didn't happen Our brains were built for visual information and it’s hard to communicate the unique moments of your event without a photo. People remember 65% of what they see, so having a suite of high quality images to share with attendees after the event can help keep the momentum going and maintain their interest in your company. These photos can then be used for marketing, promotional, and internal purposes, such as company newsletters and social media posts. They also serve to attract potential future sponsors, collaborations and promote your next event. Top tip: Develop a shot list An agenda is good but a shot list is better. This would include the key moments that you would like captured on the day and ensure you get what you want and need, It’s definitely a good idea to communicate this well in advance. There are plenty of generic shot lists online to get you started. 3. I have an iPhone, can we just use that? At PCD Media we love looking at creative ways of integrating mobile phones into what we do and there is no denying that they can take a great photo. But when it comes to event photography, that is simply not enough. Capturing an image involves several technical aspects (exposure, focus, ISO, aperture, shutter speed to name a few) and to do this our camera settings need to be changed each time we take a photo. A professional will be making these micro decisions hundreds of times a night and whilst a mobile phone will do this automatically, in non-optimum lighting scenarios, their tiny sensors and lenses cannot compete and you will find the image quality will fall apart. Top tip: Get out of auto If you are keen to understand more about photography, get out of auto mode. Don’t let your camera phone of choice make all the decisions for you. Conclusion Professional photographers bring a wealth of expertise and experience to the table. They understand photography techniques such as lighting, composition, attention to detail as well as peace of mind. If you are keen to elevate your brand's image with professional photography that speaks volumes, why not contact PCD Media to schedule your corporate shoot. Check out our podcast on Spotify - 'Why professionals need to be making video' to get more tips. https://open.spotify.com/episode/2p8Xs7GEzn8cgFIx3ejAFI?si=80a2e0822b804579

In today's digital age, visual representation plays a crucial role in how we present ourselves to the world. Whether you're promoting your business, updating your LinkedIn profile, or creating engaging video content, looking your best matters. Your appearance, style choices, posture, and facial expressions can significantly impact the outcome of a photo/video shoot. Here are some tips to help you achieve the best look and make a lasting impression. Before the shoot, it is the photographer/videographer's role to take the time to understand their client's needs and preferences. Effective communication is key to ensuring satisfaction with the final results. Therefore I have separated this blog into 3 parts Pre-Shoot, During the Shoot, and Post-Shoot. Pre-Shoot Preparation: Clothing Choices:  The colours you wear can convey different messages and influence perceptions. Dark shades like navy or charcoal create a strong, commanding presence and look clean on camera. Avoid distracting patterns and consider your skin tone when choosing clothing tones. Experiment with different hues to find what suits you best, whilst also considering your brand colours to ensure you don’t clash. Makeup and Hair:  Opt for makeup and hairstyles that make you feel confident. If you want to use make-up but don’t feel confident enough yourself, then consider a make-up artist. Make-up isn’t just for females, you can use makeup in many ways, especially to control shine from reflections that lighting gives off. Also consider how your hair frames your face, ensuring your hair won't be constantly in your face or distracting during the shoot. At Events:  Depending on the event, decide if you want to stand out or blend in. A standout piece like unique shoes or accessories can help you make a memorable impression. Warm colours foster approachability and friendliness. You could also wear a stand-out piece of clothing (such as David Bell’s famous shoes) not only is it a topic of conversation but it would make you more memorable to stand out.  During the Shoot: Posture:  Focus on your posture to convey professionalism and confidence. This means avoiding slouching and keeping your shoulders back.  Facial and body expressions:  Smile when appropriate to appear approachable, or adjust your facial expressions based on the topic's tone. Pay attention to hand gestures and avoid excessive movements that may distract from your message. Best Angles and Poses:  Let your photographer know if you have a preferred side or angle. They can help you find flattering poses and angles that highlight your best features. Relax and trust their guidance to capture your best self. Post-Shoot: Remember that while editing can enhance certain aspects, there's only so much that can be changed post-s hoot. The best results are achieved when you c are to prepare and present yourself as you wish to be seen in the final images or videos. I’m not sure what is worse, people who have a headshot from 20 years ago still or people who use AI headshots! In conclusion, looking your best on camera involves careful consideration of clothing, makeup, posture, expressions, and angles. By preparing adequately and collaborating effectively with your photographer or videographer, you can achieve a confident and impactful presence that leaves a lasting impression. Check out our podcast on Spotify - 'Looking your best on camera' to get more tips. https://open.spotify.com/episode/2p8Xs7GEzn8cgFIx3ejAFI?si=80a2e0822b804579 Can we help you?    If we can help you create some new headshots or other creative projects, please email our friendly team on hello@pcd.media In April 2024, we are excited to announce the launch of Profile + which is coming soon from PCD Media.  This new offering will allow guests attending one of our PCD Club  events, the opportunity to obtain fresh headshots and candid images in a relaxed and social setting.  It will provide a convenient and cost effective way to update your image online.  The imagery will be perfect for social channels, blogs or your website.     More details to follow shortly - follow us on LinkedIn PCD Media  to keep in the loop, or email us directly on the address above.