How we created a new international conference event attended by high net worth individuals in a key African market
How it came together
Leading London lawyer Bimpe Nkontchou approached us with a new conference concept for an event in Lagos. Bimpe had the vision and contacts in Nigeria and overseas to make the event successful but was looking for a partner to undertake the event planning.
We worked together to define the packages and identified targets for sponsorship. We contracted the interested parties and created a fully bespoke plan to execute the event and promote sponsors before, during and after the event. In partnership with an on-the-ground event team, we ensured the successful delivery of the conference.
We are currently planning the 2025 edition.
Objectives
PCD Media had eight main objectives:
Create a promotional plan, branding and visual identity. Creating a unique brand that works with both HNW Advisor and W8 Advisory.
High quality, high-end with sophisticated assets. Multimedia approach using video, microsite, and social media assets.
Create accessible speaker bios with QR codes (landing pages and links).
Landing pages for sponsors.
Create sponsorship packages to finance the event.
To ensure the conference program and agenda is suitable.
To create social media assets for the conference and sponsors.
To manage RSVPs and guestlist, provide sponsors with assets and collate all guest data.
The Client Brief
To create exposure and visibility for W8 advisory through a physical event.
To create a scalable, brand and visual identity for future growth and establish the conference as the leading wealth event in Lagos.
To generate extensive social media coverage to generate a buzz and reward sponsors.
To manage the guestlist and logistics with multiple parties and sponsors.
For David Bell to attend and endorse the event.
Solutions
Created platinum, gold and silver sponsorship packages with market pricing.
Launched the event microsite including live event agenda, sponsor landing pages, speaker profiles & guest RSVP forms.
Managed all delegate email correspondence including confirmation and any specific requirements.
Handled all sponsor liaison: contracting with sponsors, invoicing, creation of assets for sign-off, liaison with social media teams, branded invites & liaison on merchandising.
Managed the liaison with panelists, planning calls, notes, emails & recordings.
Managed the creation of the guestlist, and printing of delegate badges and lanyards.
Created the brand identity and all visuals for the conference and a variety of social assets for Linkedin.
Recorded video remotely with key sponsors in a variety of locations.
Worked with a local event team on event planning.
Used a live polling app (slido) to increase delegate engagement during the event.
Posted about the event through our channels.
Advertised in our digital magazine.
The Benefits
We successfully executed the event, attended by 150 HNW delegates in Lagos.
The event generated positive feedback from sponsors and delegates.
The international speaker line-up consisted of expert professionals from Nigeria, UK, Bermuda, Mauritius, and Singapore.
We increased the visibility and enhanced the credibility of sponsors.
The event enhanced the profile of Bimpe Nkontchou and her business in Lagos.