How we developed video content for a leading International Reputation and Privacy Consultancy
How it came together:
An international reputation and privacy consultancy approached PCD Media to create 3 bitesize videos featuring one of their Partners. These videos focussed on topics relating to advising leading companies and successful individuals all over the world on safeguarding their Reputation, Privacy and Security.
Chris and Olivia had a morning to complete the shoot, which included set-up, tear-down and the odd impromptu costume change so we had to work fast! It was Olivia's first time on the shoot; she still says it was one of her favourite days at work.
Objectives:
To create a natural aesthetic through choice of location and equipment.
Develop engaging on-brand videos suitable for YouTube engagement.
Display key points on the screen as the videos progress.
Solutions:
Due to the time constraints and light footprint required we decided to film at a residential address.
Lenses with distinctively different focal lengths were chosen to help create a more interesting edit and offer a “cinematic” look.
Neutral clothing and a simple corner set up helped focus the viewer and ensured a classy look.
We grabbed a one light, two camera set up along with an off camera teleprompter to ensure that tricky subjects were articulated in the clearest way possible.
As part of the post production process, we developed some simple motion graphics which were consistent with the brand at time of completion.
Benefits:
It's remarkable what can be produced in a morning's work. With some careful planning and some clear creative direction and a snappy script we were able to create a series of videos that have already had a significant impact online.
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