How we worked with a leading Portuguese Fund Manager on creating compelling content at the classic car show in London
Background - how it came together
Michael Maxwell, the Founder of Aquila Funds, is a leading fund manager for investors seeking an alternative investment with Portuguese citizenship and residency options.
One of his new funds focused on classic cars, and he exhibited at Concours of Elegance at Hampton Court.
He wanted us to attend the event to record an interview for social media and extend a small number of relevant contacts in our network.
Objectives
David should attend the event and efficiently produce an interview on the strand.
To produce an interview about the fund and why people are investing for LinkedIn, including a discussion of the key trends in the Citizenship by Investment market.
David should post about the show and Michael’s fund on Linkedin.
Solutions
David invited 15 key contacts to the show who attended and met Michael.
We produced and delivered a clip for social media and a full-length interview for YouTube, shared on our social channels.
See our LinkedIn post examples here:
Post 1 - example with photos
Post 2 - example with video
Benefits
We amplified the key messages Michael shared at the show through digital channels.
We created some professional content that Michael and the team could share online.
We raised the profile of Portugal options and the Aquila Fund among the PCD community.
We introduced Michael to new relevant contacts to drive his business forward.
For follow PCD Media for more.
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