Locate Guernsey: Event Marketing & Promotion

Jul 18, 20242 min read

Updated: 6 days ago

How we helped a promotional body from an established jurisdiction drive attendance, visibility and engagement at their flagship London event.

How it came together

Locate Guernsey was changing the format of their annual event from a seated lunch to an exhibition format and wanted to create maximum impact around the event, which is a showcase for firms on the Island.

Jo Stoddart approached PCD Media about partnering on the evening reception and inviting our professional contacts. We were also engaged to create a buzz on social media with content generated in advance and on the day of the event.

Objectives

To attract attendees from tax, legal, accounting and banking firms in London to attend the conference and reception event.
To promote the Locate Guernsey event to professionals for their clients to attend.
To create digital assets that can be used post-event for year-round promotion.
To drive visibility of the event with stakeholders.

Solutions

Created an invite for the event to share with our community via email and social media channels.
Promoted the event through David Bell’s social channels and that of PCD Group.
Co-hosted a branded networking reception at the end of the conference.
VIDEO: Interviews in advance in Guernsey on location with HNW clients.
VIDEO: Interviews with a variety of exhibitors and clients.
VIDEO: Provided a full suite of edited video for use for promotion shortly after the event and for next year.
Created bespoke wrappers, intros and video assets.
Worked closely with their social media team to deliver on time according to their schedule.

HNW Client Interviews

Exhibitor and Client Interviews

Post Event Promotions

Square Format Post-Event Testimonials

The Benefits

The show was a success and reception was well attended by the PCD guests.
Visibility was generated for the show online and for each of Locate Guernsey’s sponsors for the show.
Event assets were created to generate interest in 2024 maximizing the opportunity for the Locate Guernsey team to promote the event.
PCD was booked to generate the same coverage in October 2024.